Topic: Designing for Outcomes: A Fireside Chat with Alan Cox
Presenter: Alan Cox
Join us for an unconventional fireside chat with Alan Cox where he’ll share his fascinating journey and explore various topics including conflicts, ethics, and why even the best UX doesn’t guarantee success. Expect engaging conversation, thought-provoking insights, and plenty of opportunities for interactive discussion.
Bio: For those who've been around a while, you might remember Alan as one of the early pioneers of user-centred design (UCD) in New Zealand. He stumbled into UCD literally by accident after a back injury left him unable to walk (he can now!) At the time, UCD and UX were practically unknown.
Alan later founded user research and design agency LeftClick, establishing NZ’s first commercial user testing lab and working with numerous high-profile brands on projects ranging from small-screen devices to multi-million-dollar e-commerce sites. With his strong entrepreneurial background, Alan grew disillusioned with common UX narratives, becoming known for championing ‘Outcome-Driven Design.’
Since then, Alan has led multiple startups using ODD principles to create class-leading products. His latest venture, the mental health app EverYellow, highlights the challenge of balancing world-class efficacy with product success, even when great UX is in place.
Agenda:
5:00pm • Doors open, networking + refreshments
5:30pm • Presentation starts
6:30pm • More networking
7:00pm • Event close
Drinks are sponsored by AWS & Canterbury tech
MadeCurious HQ information:
We have x2 mobility car parks available and wheelchair access into the building. If you have any accessibility needs please let us know so we can make sure to cater for it. Limited car parking will be available onsite (MadeCurious. labelled signs) and ample street parking close by the office
We have a limited capacity, so please only RSVP if you can definitely make it.
